Professional Experience
Bask Suncare
TULA Skincare
Kopari Beauty
Marketing Associate
Jan 2023 - Present
In my role at Bask Suncare, I’ve worn many hats. As their 3rd full-time employee, my responsibilities quickly grew from managing their social media channels to creative direction, web design, email marketing, photography, and graphic design.
- Owned day-to-day marketing efforts including but not limited to: Social Media Management, Email Marketing, Graphic Design, Web Design, Photography, and Influencer Outreach and Partnerships
- Helped obtain Instagram profile verification and grow Instagram following by 2x in the first year
- Created, executed, and scheduled social content- including graphic design, photography, video production, editing and copywriting
- Designed and aided in copywriting for all email campaigns in Klaviyo
- Helped relaunch website with new Shopify theme for enhanced customer experience and ensured design across all creative had a seamless and identifiable brand aesthetic
- Reported analytics and trends on all owned channels
Photography for Bask Suncare
Social Media and Content Associate
May 2020 - October 2022
In my role as a Social Media and Content Associate at TULA, my core responsibilities included creating and scheduling content for our Instagram based on brand marketing and retail marketing priorities. Throughout my time I:
-Aided in Instagram channel growth (+151K followers since start) and TikTok channel development and growth (+450K followers since start)
- Created, executed, and scheduled social content- including graphic design, photography, video production, and copywriting
- Managed online community through daily engagement across all social channels
- Reported on monthly metrics across all channels to optimize content
Marketing Intern
January 2020 - March 2020
Throughout my time at Kopari Beauty I was given opportunities to develop effective strategies and execute integrated content across channels such as Instagram, Facebook, and Twitter. I corresponded with influencers, and scheduled monthly content calendars for Instagram, Facebook, and Twitter. I also helped manage Kopari’s online community through daily engagement across all social channels.
Power Digital Marketing
Organic Social Media Intern
September 2019 - December 2019
During my internship at Power Digital Marketing, I was able to work on a team conducting daily community management of multiple clients and accounts and create and schedule monthly content calendars for Instagram, Facebook, Instagram Stories, Twitter, and Pinterest. I also designed and created graphics for social content and at the end of each month, I completed organic social reports across all channels. Throughout my internship, I was also able to contribute to team brainstorming for content strategy and pitch my ideas for clients.
Jen’s Pirate Booty
Marketing Intern
June 2019 - August 2019
While working as a Marketing Intern at Jen's Pirate Booty I learned to optimize Instagram automation by implementing scheduling software. I also planned, curated, and generated content for social channels. Throughout the summer I used photoshop to retouch campaign photography and improved company processes through administrative tasks.
She The Seeker
Marketing Intern
May 2018 - March 2019
Throughout my internship at She The Seeker I was able to work one-on-one with the CEO and founder Linden Rhoads. I also worked to improve my skills in content creation through various social channels and throughout the time I was with She The Seeker I was able to grow the email campaign open rate by 8%.
Madewell
Seasonal Sales Associate
May 2017 - Jan 2018
While working at Madewell I was able to grow and greatly improve my communication, customer service skills and patience.